The V4V Philosophy

Value4Value is more than meets the eye. It’s a monetization model, a content format, and a way of life. It is about freedom and openness, connection and free speech, sound money and censorship resistance.

  • Monetization Model: Let’s get one thing out of the way: monetizing non-scarce information is difficult. The default monetization model of the online world is advertisement, a model that relies heavily on surveillance and gameable analytics…. [more]

  • Content Format: There isn’t one content format when it comes to Value4Value. That being said, when it comes to podcasting, including your listeners into the feedback and content-creation loop is tried and tested. By including… [more]

  • Way of Life: Value4Value is more than a monetization scheme; it’s a lifestyle. It’s a mindset of abundance and fairness, a new way of looking at value—value in general, but digital value in particular. It is… [more]

There are multiple pieces that make it all work, not the least of which is bitcoin and its lightning network that allows the frictionless automation of micropayments. One of the most important things to understand is that information is not scarce and thus has to be monetized and thought about differently. It is a crucial mental switch that is quite difficult to make at first: the switch from a mindset of scarcity to a mindset of abundance.

Podcasting really flipped the scarcity-based economy of radio broadcasting on its head.

Adam Curry


Adam talking V4V @ BitBlockBoom 2022

Watch the talk: Adam Curry @ BitBlockBoom 2022


The V4V model provides a solution to the problem of selling information. A solution that allows you to step away from the attention and surveillance economy, towards an economy of value, openness, and abundance.

The solution begins with acceptance. Selling digital content in the traditional, transactional way doesn’t work, or at least doesn’t work very well. A transaction involving a digital photograph of an apple is very different than a transaction involving a physical apple.

Gigi D.

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